Cartersville, GA

Textron GSE

Specializing in, and dominating the airline ground support equipment market, Textron GSE operates under the Textron Spealized Vehicles umbrella and consists of four sub-brands including TUG, Douglas, Premier and SafeAero. This industrial powerhouse offers many compelling graphic design challenges I have met including how best to develop engaging, intuitive sell sheets that don’t get mired in overwhelming lifeless spec tables and the creation of large scale trade show assets that are often incorporated into temporary multi-story structures within the space. I was chosen in 2023 to independently spearhead the complete rebranding of GSE, the first of such an occassion from our in-house design team, and completed the task on time and to great reception by corporate management.