Thief River Falls, Minnesota

Arctic Cat

A dynamic, lively brand in the legacy snowsports and powersports space, Arctic Cat uses motion, color, and jaw dropping photos to engage customers and get their adrenaline flowing. With this in mind, various projects including postcards, catalogs, posters, event banners and shirts all challenged me to communicate the raw emotion of the product through careful application of brand elements while still keeping an even keel on legibility and organization and not overwhelming the viewer.