Staunton, VA

SportStickers

The brainchild of two college acquaintences (one being me), SportStickers was formed to inject a more fun, outdoorsy vibe to the “family sticker” trend by creating outdoor specific activity stickers, many of which could be modular or part of a large sequence. The resulting business expanded into an entire line of hundreds of bespoke and custom retailer stickers, POP stands, retailer support graphics and a massive network of internal supporting artwork and documentation. Our unique sticker design was printed on a domestically made, totally custom clear material that had robust UV resistance, resulting in a sticker that could take whatever you threw at it and required no small amount of production testing to stand behind that statement. I was tasked with bringing a massive list of silhouettes for each sporting activity to life, along with a backlog of custom retailer stickers and all associated packaging and promotional material. Because we sold wholesale, I also created a cost-conscious 10×10 tradeshow space that got our broke but gutsy butts in the doors at industry retailer shows.